Companies often have different reasons to start with chat. Providing contact through chat can be a way to decrease the number of shopping cart drop-outs, but it can also be a way to provide a better customer experience. To categorise different goals and targets with chat Knowler allows you to start different campaigns. This categorisation can be very important when you want specialised chat operators to chat with specific customers. It is for example important to get in contact with customers that wish to downgrade their subscription. You most likely want your best chat operators to be talking with these customers. On the other hand, support questions are supposed to be handled by your customer service. With campaign scoping these different types of website visitors can be greeted in the appropriate manner and helped by the right chat operators.