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Take a peek under the hood

Better campaign scoping

Better campaign scoping means that we’re improving the way users can define and set up campaigns. Many companies choose to only implement chat on specific pages of their website, because these pages have a specific relevance to offer customer contact via chat. Implementing chat in the shopping cart is a way to bind customers to your business, and the goal of implementing chat on your retention page is to not lose current customers. We are improving campaign scoping to, among other things, match specific types of customers to specific types of chat operators. This way, customers that are looking to buy or pay less can be linked to your specialised sales employees. On the other hand, support questions can be linked to your customer service. Moreover, greeting different types of customers in a different way is also part of better campaign scoping. Defining campaigns in a more specific and specialised way is what where are improving.